Digital Signage is a type of electronic display that is used to advertise and build awareness of new products or services. The images are displayed via LED, LCD screens and may be projected as well.
This type of signage is usually found in hotels, retail, and fast food outlets, airports, bus stations and train stations, among other places. The content that is seen on the screens is uploaded and controlled by a computer using specialized software.
As an advertising medium, Digital Signage works so well because it strikes the perfect balance between subtle and “in your face”.
To communicate with customers, you have to get their attention. Watching TV and using computers has trained us to look at screens for information, so digital signage is a natural choice for reaching more audiences.